Sparsh Behavioural Lab
Sparsh Behavioural Lab (SBL) is India’s first dedicated Behavioural Insights Unit (BIU) focused on death & end-of-life care. Using evidence-based methods, we tackle deep-seated stigmas, caregiver burnout, and communication challenges—not just to reimagine care, but to reshape how Indian society thinks about death itself.
MoU Signing with Ashoka University’s CSBC
This first-of-its-kind lab will serve as a unique space where care, compassion and human behaviour converge. Through evidence-based research, podcasts, behavioural mapping and multidisciplinary collaborations, the Lab seeks to deepen our understanding of how individuals, families, and systems navigate end-of-life planning, end-of-life care, terminal illness and loss of loved ones .
The Problem
End-of-life care in India is at a crossroads. With one of the largest populations of people living with serious illness and less than 4% accessing palliative care (Lancet, 2020), the need for change is urgent. Cultural taboos, systemic gaps, and behavioural barriers keep conversations about death in the shadows.
Our Pillars
Why this matters?
✔️ Systems transformation – in policies, infrastructure, and training.
✔️ Mindset shifts – in how individuals, families, and healthcare systems perceive death.